My Life : My Personal Brand

MY LIFE; MY PERSONAL BRAND

What comes to your mind when you think of the term “personal branding”? well it can be defined by certain questions that one asks self about. when people think of your name, what do you wish they associate it with? are there any general qualities that are linked to your brand or is there a certain subject matter in which you'd like to be perceived. my dear friend,when you start to get these answers, you'll then be able to define your brand. what makes you unique? what makes you relevant? what makes you compel to reach your goals? when you start to identify and communicate the answers to these questions, you'll be able to market the brand called “you”. 

Personal branding will help you understand why you're unique, what makes you valuable and powerful. once you know it, you can use that information to create visibility to those well wishers who will help you reach your goals.

You may not be celebrity but you are a brand. You're one brand thats always in touch with the outside world and thats one major reason why you must future and establish yourself as a brand. just because you're not endorsing noodles and pens like Amitabh Bachchan or promoting beauty products like Sonam Kapoor or Deepika Padukone- doesn't mean you're not being associated with unique values by your friends, clients, relatives etc.

Often we find it easier to comprehend celebrities as brands because they tend to invest a lot to make think so, you know. also, its not just in their outward appearance of perfectly toned bodies, glowing skin and well maintained hair but solely because of the causes that are associated with it. their stand on certain issues, brands that they choose to endorse , their online presence and how they make choices in their career. a good example to put forward is of Kangana Ranaut- why she refused to endorse a fairness product is very much an extension of her personal brand. she has now crafted herself as an identity of a no-nonsense , straight talking and powerhouse actor. This really helps her get roles and other endorsements that are a fit with her personal brand values. 

Its often said, and I completely agree thats ones personal brand then becomes ones calling card that identifies you with certain qualities , associates you with a cause or pegs you in a bracket.

Just a reminder : You're a whole without someone else. You are not a fraction. You're a complete master piece all by yourself and you do not need anyone else to validate your existence. And if you doubt any of this, try and be alone! yes. You read that right. Eat alone, sleep alone, work alone and take yourself on dates. And i promise you, that i the midst of this you will learn more about yourself- your personal brand. You will grow, you will figure out your inspirations, your own dreams, your beliefs and disbeliefs, your OWN stunning clarity.

“And when you do meet the person who makes your cells dance, you will be sure of it, because you'll be sure of yourself”